Black Peptide Serumcara
Shinsegae Home Shopping No.1 mascara — a 2-in-1 peptide serum and mascara for length, curl, and healthier-looking lashes.
- Peptide 9 complex
- 320-bristle brush
- Shinsegae No.1 mascara
The Lamy
From proprietary brand development to retail, home shopping, and global OEM/ODM — beauty shaped by research and manufacturing craft.
About the company
The Lamy Co., Ltd. is a trusted partner in global beauty — delivering top-quality products through consumer-centric research and advanced technology.
Our scope spans proprietary brand development, retail and home shopping channels, and global OEM/ODM manufacturing across skincare, makeup, and hair & body. Founded as LAMY Cosmetics in 1976 and renamed The Lamy in 2023, we operate with a corporate R&D center and ISO 22716-certified production.
Company history
Established LAMY Cosmetics by Dong-A Pharm.
Technical partnership with MENNEN America — Skin Bracer.
License partnership with renoma France; Korea’s first B.I. Two Way Cake.
Supply contract for Two Way Cake with L’OrĂ©al Group.
Listed on the KOSDAQ market.
Entered US & Europe OEM/ODM; Doctor.3 on major home shopping channels.
Renamed from LAMY Cosmetics to The Lamy.
Dr.GEO launched at DAISO; continued retail & live commerce growth.
Signature lineup
Flagship products from across The Lamy brands — derma science, fragrance, and everyday care shaped for retail and global partners.
Shinsegae Home Shopping No.1 mascara — a 2-in-1 peptide serum and mascara for length, curl, and healthier-looking lashes.
A comfortable wipe-off lip tattoo that delivers vivid, long-lasting color, enriched with 9 peptides, collagen, and moisturizing ingredients in five shades: Red, Pink, Coral, Rose, Burgundy.
A portable fragrance mist that adds a refreshing scent to everyday moments, available in Spring Acacia and Soft Musk.
Two all-in-one solutions designed to simplify men’s daily skincare routine with convenient, easy-to-use care.
Brand portfolio
Export-ready brands spanning derma science, men’s care, fragrance, and global customization — built for home shopping, DAISO, and overseas partners.
Pharma co-developed derma brand, growing via Shinsegae Shopping.
Affordable daily care brand exclusively for DAISO Korea.
Playful fragrance and beauty for everyday use, available on Rakuten Japan.
Global beauty brand specializing in country-specific customization.
Our development approach
Marketing, R&D, and manufacturing move as one — from trend insight and sample development to QC, production, and market release.
Briefs, market analysis, and concept proposals shape the product direction with partners.
R&D develops samples, then iterates through feedback, safety, and compatibility testing.
Design confirmation, manufacturing standards, quotes, and contracts lock quality before PO.
Subsidiary QC, production, final QC, and release — with ISO 22716-aligned manufacturing.
Manufacturing capability
Prescription-based quantitative manufacturing, filling, and packaging — backed by a corporate R&D center, ISO 22716 certification, cosmetics manufacturing registration, and PL insurance.
OEM · ODM · Distribution
We partner with home shopping, multi-shop retail, DAISO, SNS commerce, and overseas distributors across Southeast Asia, the Middle East, and CIS regions — with 40+ years of global operations.
Channels
Line sheets, OEM/ODM briefs, and partnership terms are available upon request.
Request partnership detailsBrand contact
For partnership, OEM/ODM, press, and brand collaboration inquiries, please contact The Lamy team.
Sophie Yoon
Inquiry Contact